Marketing Manager (Digital and Communication) (Remote)

About Finoit

We are a software product engineering company that builds scalable software and mobility products for startups and SMBs with ‘Project Success’ as the key focus and work on staff augmentation and project-based engagements.

We are looking for an experienced marketing professional with extensive expertise in branding, communications, and digital marketing space to manage our both products and services offering.

Roles and Responsibilities

Team Management

• Manage the current team of SEO executives and content developers
• Hire and train team members in SEO, content, and SEM space
• Own the team and their performance

Branding and communication

• We are looking to evolve as a brand and you will be required to participate in brand strategy development, key messaging, and positioning.

Digital

• Manage the entire gamut of activities that are part of digital marketing. You must have a thorough knowledge of the following functions and will be accountable for performance management of the same
• SEO: Will be responsible for organic growth and must have thorough knowledge of SEO and be able to devise complete SEO strategies and roadmap
• Content development and copywriting: Plan content strategy, framework keeping SEO and scale in mind, and should have hands-on experience of copywriting
• Social: Will be managing all the social channels and social strategy for internal and external stakeholders
• Email marketing: Will be responsible for managing marketing automation and email marketing

• 5+ years of experience in the marketing space managing branding, communication, and digital marketing.
• Must have deep knowledge of SEO and of driving organic growth via content and SEO
• Preferably from a technology background with a data drive approach
• Well versed with Martech tools and experience with ActiveCampaign